A New Campaign to Reduce C-Sections Is Especially Critical for African-American Mothers and Babies

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AutoInsuranceMM.Info – Low income insurance – A New Campaign to Reduce C-Sections Is Especially Critical for African-American Mothers and Babies

While births to African American mothers comprise only 5.5 percent of births in California, their rate of C-sections is on average 5 percentage points higher than other racial and ethnic groups. Photo credit: iStock.

Earlier this year Covered California, the state health insurance exchange, issued an ultimatum to hospitals: lower the rates of cesarean (C-sections) for low-risk first-time mothers by 2020 or get bounced out of the allowed network of hospitals.

In June, the California Health Care Foundation (CHCF) extended that effort by engaging first-time mothers with a new campaign called My Birth Matters.

The campaign includes animated videos that highlight pregnant women who are white and of color, as well as flyers and posters for providers’ offices. “The goal,” said Stephanie Teleki, director of the campaign at CHCF, “is to support the state’s effort by educating women about the overuse of C-sections and encouraging conversations between expectant moms and their providers.”